Access Communications

Skilful development, testing and delivery of the right message to your target audience – across all platforms and mediums – means the difference between establishing the right visibility and recognition for your product or position and negative – or no – coverage that can define and ultimately disposition your company.

How well do you really understand your company’s communications needs? Let us audit and analyze your communications inside and out. Working together, we will determine where you are, where you want to be, and how you will get there.

Once you know where you want to go, we will develop a communications strategy to position your company most effectively in your marketplace. An essential first step in this process is message development. Our messaging workshops help your executives reach consensus about the company and its mission. Though speaking from different viewpoints and disciplines, they will convey a unified set of messages to customers, investors and partners.

At Access we place media relations at the heart of every integrated strategic communications program. Our goal is to support our client companies’ corporate and product communications needs in all of its key markets. Most importantly, we are a media shop. Our staff go deep in their client’s market by becoming consumers of the product or service and building solid relationships with the media and analyst influencers in that space. The bottomline, Access has earned a reputation among clients, industry peers and media alike for delivering value, understanding the target customer and being keenly focused on defining and measuring success. Access believes that effective PR programs should track against measurable objectives on an ongoing basis. As such, the Agency works with clients to set benchmarks for success against individual tactics as well as overall programs.

• Strategy and Message Development
• Tracking and Analysis
• Audience Targeting
• Op-ed Development and Placement
• Audits
• Editorial Campaigns
• Media Training
• Media Tours
• Database Development and Maintenance

Ultimately, if we are not taking effective messaging into the market to communicate with each of our target constituencies, communications programs will not succeed. Access has three proprietary tool sets we deploy to ensure we are developing and refining the right messaging and then working with corporate or third party spokespeople yo hone their effective delivery into the marketplace

OnTarget™

Your brand is more than your logo. It is the personality and core value propositions that you present to your customers. Your value proposition and persona need to be reflected in all elements of your marketing mix. Working with internal staff as well as external marketing support where appropriate, Access OnTarget helps you distill your brand essence and communicate it consistently to all of your company's constituents.

OnTrack™

Our OnTrack program crafts a client’s messages based on a sound journalistic framework, to increase both the volume and accuracy of their news coverage.

OnMessage™

Our spokesperson training program ensures that your executives are prepared to communicate your key messages to your target audiences. We put your spokespeople through the paces of print and broadcast interviews in advance of going on the road, enabling them to take control of interviews and deliver key messages effectively across all media. Access senior executives have trained a broad range of business, finance, government and sports leaders including executives from Intuit, Google, YouTube, and Sun Microsystems together with Arnoild Schwarzenegger, football great Joe Montana and fomer San Francisco Mayor Willie Brown.

No organization is immune to crisis. It strikes every type of business, industry and nonprofit entity. Effective communication and reputation management often spells the difference between succumbing to a crisis and surviving it – perhaps emerging even stronger than before.

When a crisis strikes, a company facing that crisis must have total confidence in its communications partner. Over the last 16 years senior managers at Access have counseled a brod range of companies, successfully navigating them through the treacherous hazards of crises both internal and external. Here are some examples of the work we’ve performed.

New Product Launches: We have taken dozens of new products from pre-launch buzz to sizzling sales. Access has the skill and experience to secure quality product reviews that convey key messages about a product or service to media, including trade, general consumer, online and broadcast. Access also has an organized tracking and reporting system, allowing clients an easy guide for viewing secured coverage, key messages conveyed and scores achieved.

Press Conferences: Access stages press conferences that differentiate our clients from their competitors. We have planned, staged and produced press conferences, teleconferences and Webcasts that deliver key messages and news with impact and resonance. Access has shaped press conferences with unique stunts and visuals, celebrities and other unique angles that inspired media attendance and more importantly, media coverage.

Press Tours: Access excels at media tours. From complex multi-city tours to pre-brief media and analysts under non-disclosure, to top regional tours to tours requiring multiple tracks, Access has the experience and media relationships to conduct press tours that always exceed expectations.

Trade Show Support: Access offers a variety of trade show support services including media relations (press appointments, announcement strategy, pre-show buzz building tactics), speaking engagements (keynotes, panels) and events (press conferences, stunts). Access unleashes its “trade show hounds,” whose expertise is bird-dogging those platinum media (who never pre-book appointments), to ensure that clients never miss coverage in that all-important CNN show roundup.