As the growth of social media redefines how conversations happen with key constituents — customers, prospects, investors and partners – the nature of these interactions changes from a one-way monologue to a two-way dialogue with multiple touch points. Social media represents is a powerful means to reach and engage your audience. Access has worked with a number of market leading companies to developed integrated social media campaigns that utilize a broad spectrum of social media channels and tools, such as: writing executive blogs, building developer communities, hosting virtual town halls, and executing Facebook and Twitter contests.