Skillful development, testing and delivery of messages that resonate with each target audience – across all platforms and media – frequently means the difference between establishing on-brand visibility and recognition for your product or position and generating negative – or no – coverage that can define and ultimately de-position your company.

How well do you really understand your company’s communications needs? We audit and analyze your communications framework in context with larger business and marketing objectives; working together we can determine where you are, where you want to be and how you will get there.  We then develop a communications strategy to position your company most effectively in your marketplace. An essential first step in this process is message development. Our messaging workshops help your executives reach consensus about the company and its mission. Through speaking from different viewpoints and disciplines, they will convey a unified set of messages to customers, investors and partners.

Access has three proprietary tool sets we deploy to ensure we are developing and refining the right messaging and then working with corporate or third-party spokespeople to hone their effective delivery into the marketplace.

OnTarget™

Your brand is more than just your logo. It is the personality and core value propositions that you present to your customers. Your value proposition and persona need to be reflected in all elements of your marketing mix. Working with internal staff as well as external marketing support where appropriate, Access OnTarget helps you distill your brand essence and communicate it consistently to all of your company’s constituents.

OnTrack™

Our OnTrack program crafts a client’s messages based on a sound journalistic framework, to increase both the volume and accuracy of its news coverage.

OnMessage™

Our spokesperson training program ensures that your executives are prepared to communicate your key messages to your target audiences.  We put your spokespeople through the paces of print and broadcast interviews in advance of going on the road, enabling them to take control of interviews and deliver key messages effectively across all media.  Access senior executives have trained a broad range of business, finance, government and sports leaders, including executives from Intuit, Google, YouTube and Sun Microsystems together with Arnold Schwarzenegger, football great Joe Montana and former San Francisco Mayor Willie Brown.