To reduce the shuffle of documents between Access and our clients, we created PRBase is a custom, Web application built for PR by PR people. PRBase combines tracking for the entire PR program, including communications initiatives, media opportunities, trade shows, events, editorial calenders, media status update, calendar, document sharing, as well as press release approval workflows.

PRBase can be customized for any number of roles, which is especially helpful for large accounts with multiple business units, internal clients, dispersed geographic offices and multiple agency partners. Role-based dashboards show team members exactly what they need to see when they log on.

PRBase features and functionality includes:

• Managing Entire PR Program: Easily monitor every aspect of the PR program BU-specific initiatives and Executive Visibility and Thought Leadership to Media Relations, Speaker’s Bureau, Awards, EdCals and Measurement.
• Tracking Media Opportunities: Allows clients to see instantly where pitches are in the news cycle, next steps and which team member is working on a particular opportunity. Reports include Open Media Opportunities showing status of every media opportunity at a glance, color-coded by status and follow-up next steps.
• Managing Media Contacts: Houses entire media list to track data such as reporter photos, Twitter and Facebook profiles, blog URLs and IM handles.
• Reports, Reports, Reports: What media opportunities is Access Communications working on; What coverage is expected? How many briefings did we do in January, February and March? How many reviews did we secure in technology trades in 2009? When did we last brief CIO Magazine on in the past two years? How many articles did we get as a result of the launch? PR Base deliver answer to these and other questions and through customizable reports that enable us to better serve clients with quick answers
• Role-Based Team Collaboration: PRBase can be customized for any number of roles, which is especially helpful for large accounts with multiple business units, internal clients, dispersed geographic offices and multiple agency partners. Role-based dashboards show team members exactly what they need to see when they log on.