Media Measurement and Analysis
Access has advanced monitoring, measurement and reporting capabilities based on our proprietary Media Measurement Matrix (M3) program which combines the best automated monitoring tools with human intelligence to provide a concise 360-degree view of PR program results.
Access uses measurement to evaluate program execution, refine strategy and align communications and business objectives. At every step of the process, Access delivers high impact reporting and analysis, effectively merchandising PR program success to clients and their internal stakeholders. Our measurement capabilities are scalable and flexible and we routinely integrate content, metrics and reporting from a wide range of third-party monitoring sources, including: Biz360, Radian6, Sysomos, Techrigy, Burrelles/Luce, Factiva and Cision.