John Hill, author of The Making of a Public Relations Man, wrote that the real value of public relations counsel ultimately comes when it can “underwrite with its own reputation the quality and continuity of the undertaking.” What this really means is that effective PR begins from a position of integrity, earned through authentic relationships with journalists and cultivated over time with a consistently disciplined and equally authentic approach to audience engagement.

Media relations is the nexus of every integrated strategic communications program we construct and design, to ensure alignment with our clients’ corporate and product communications strategies and objectives in each of their key markets. Bottom line, we are a media shop. Our staff goes deep in their client’s market by building solid relationships with the media and analyst influencers in that space and becoming consumers of the product or service and. Access has earned a reputation among clients, industry peers and media alike for delivering value, understanding the target customer and being focused on defining and measuring success. Effective PR programs should track against measurable objectives on an ongoing basis. Therefore, we work with clients to set benchmarks for success against individual tactics as well as overall programs.

• Strategy and Message Development
• Tracking and Analysis
• Audience Targeting
• Op-ed Development and Placement
• Audits
• Editorial Campaigns
• Media Training
• Media Tours
• Database Development and Maintenance