According to the Kensington Group, the top industry analyst firms such as Gartner, Forrester, IDC and Yankee influence between 40% and 60% of commercial technology sales. If your company is selling a complex technology solution to enterprise decision makers, chances are your prospects will be looking to third-party research firms for validation about your company, products and services.

If you intend to shorten the sales cycle, you need to be one of the companies top-tier analysts are recommending to their clients (your customers). That means you need an analyst relations program that will not only get you noticed, but ensure your company and products are well positioned and differentiated in the minds of these critical influencers.

Access has extensive experience providing a full range of AR program activities that will improve your company’s relationship and visibility with industry analysts, including analyst profiles, briefing tours, telephone update briefings, newsletters and managing analyst conferences. Additionally, Access has a proprietary methodology for mapping analyst influence and tracking the business value created by the AR program.