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You are unique. You need more than an off-the-shelf, one-size-fits-all communications plan. That is why we handcraft every public relations program, tailoring each component to your specific needs, goals and strengths. Our approach yields superior results and a better return on investment.
Access Proprietary Programs
M3 – Media Measurement Matrix™
Access employs a unique in-house measurement methodology called Media Measurement Matrix (M3) that helps clients merchandise the success of PR initiatives to their business sponsors and stakeholders. M3 benefits include:
- Link communications strategy with program execution and results
- Track and measure all aspects of public relations, analyst relations and speaker bureau programs
- On-demand Web application with dashboard-level reporting designed for the executive suite
- Actionable analytics versus "thud factor" clip book
- Low impact on agency team hours and client budget
Blog: The PR Measurist
OnMessage™
Our spokesperson training program ensures that your executives are prepared to communicate your key messages to your target audiences. We put your spokespeople through the paces of print and broadcast interviews, enabling them to take control of interviews and deliver key messages effectively across all media.
OnTarget™
Branding is more than your logo. It is the personality and core value propositions that you present to your customers. Your value proposition and persona need to be reflected in all elements of your marketing mix. Working with internal staff as well as external marketing support where appropriate, Access OnTarget helps you distill you brand essence and communicate it consistently to all of your company's constituents.
NEWS FLASH™
Your media radar. Launched in 1994, our online monitoring service employs a bi-coastal
team of full-time specialists whose one mission is to keep you abreast of developments
in the ever-changing, ever-expanding media universe of stories about your company,
your competitors and your industry.
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Access Direct™
Sometimes, the best way to reach buyers and influencers is not through the media. That's why we developed a new approach, Access Direct. We match your goals with the right communications channels, from keynote speeches, to industry panels, to podcasts, e-newsletters, vlogs and blogs. To round out Access Direct, we partner with interactive marketing agencies to deliver direct response and CRM campaigns, as well as provide search engine and Internet marketing.
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