“A heartfelt thank you for your hard work on NBA 2K and unwavering commitment to 2K Sports. You guys rock and we can’t do this without you. Congrats all.”
Chris Snyder
Senior Director
2K Games/Sports

Over the last twenty years, Access has set the standard in video games and digital entertainment PR. From console launches to individual title support to introducing new concepts in digital entertainment, our successes span hardware, software, broadband and mobile products and new technologies.

We have worked with numerous brand,s from emerging players to the biggest and most prestigious in the world, including current clients 2K Games and 2K Sports, and Irrational Games as well as Sony Computer Entertainment, Disney Interactive, SEGA, SegaSoft, Broderbund, Acclaim Entertainment, 3DO, ASC Games, Berkeley Systems, and ESPN Videogames.

We know the space. We know the gaming press, the key shows and conferences and the influential analysts.

We tell the right stories. We excel at building compelling narratives around gaming, consumer electronics, and technology products and have a proven ability to differentiate our clients in the eyes of the media. It begins with the right message architecture, building the proper balance of product, brand and corporate elements to effectively sell a new technology, a new console, a new platform, a new gaming experience.

Key areas of focus:

• Product Reviews: We specialize in designing customized reviews campaigns that marry strategic thinking with tactical efficiency for maximum results with the media that matter.
• Program Element Design and Development: Access can develop all necessary background materials rincluding corporate, product and title. This includes press releases, product fact sheets, competitive comparisons, and Q&A sheets. Access can also manage distribution of assets such as b-roll and images for media use and can manage the development of by-lined content for editorial placement.
• Events with Impact: In the technology and gaming industries in particular, there is nothing more important than conducting demos and events to showcase the latest products and technologies our clients have to offer. Access manages demo initiatives as small as one-on-one video game demos in our offices in New York and San Francisco and as large as major reveal and launch events for various titles. Access is able to pitch media to attend, coordinate flights as necessary, conduct demos where appropriate and follow up to ensure coverage hits.
• Marketing Partnerships and Event Sponsorships: Access works on partnerships and events with the majority of our clients on various scales. From coordinating local events with mommy bloggers to national reveals that involve flying in press from coast to coast, Access can seamlessly plan and execute an event from start to finish, driving in positive media coverage across all mediums.

Let our deep bench of gaming pros take you to the next level and beyond.