“We are so lucky to work with such fun, bright and thoughtful people  and to be a part of your (extended) team.”
Brooke Golden
LUNA

Elevating messages, driving sales growth and creating lasting business value today means developing campaigns that capture the minds and wallets of increasingly discerning and sophisticated consumers. They are armed with more information, they feel more empowered in their purchasing decisions, and they believe they are true stakeholders in a brand’s success.

Our consumer campaigns inform the media, excite the public and shape markets. For twenty years our philosophy has been simple and unwavering: build and execute campaigns that resonate with target audiences and encourage sampling, adoption purchase. We start with two key objectives: to create demand within the targeted audience demographics, and enhance brand awareness and equity. We start with a straightforward premise: bring together the most creative minds in PR to design a superlative plan and then relentlessly execute against it.

Brands seek us out because first and foremost we have an uncanny knack for clearly articulating value propositions and speaking the diverse languages of today’s increasingly more diverse audiences. We build superlative messaging and then we tell the right stories. We excel at building compelling narratives around consumer products and have a proven ability to differentiate our clients in the eyes of the media.

We take an audience-based approach to our consumer PR efforts. We segment the target audience and develop tactics and nuance our messaging to communicate effectively with each audience. This approach has enabled us to deliver strong media coverage and business value creation for a who’s who of brands, including current clients like like Leap Frog, Safeway, LUNA, Jacob’s Creek, Silver Oak Cellars, Plymouth and Beefeater.