“I know I can trust the Access team with everything. It doesn’t matter if it is the weekend or a last minute crisis, Access calmly handles it and makes me feel like they always have my back. that it is a large and committed team who supports us every day and I am so grateful for it.”
Amanda Pires
Vice President
PayPal

When Access opened its doors in 1991 we positioned ourselves aggressively at the nexus point between technology and consumer and business audiences. Since then we have specialized in translating complex tech jargon into media headlines and consumer benefits. And when it comes to translating tech talk to lifestyle and entertainment benefits, we’ve walked the walk and helped create the talk for consumer technology leaders including Toshiba, Apple, SEGA, Sony, Adobe, LG Electronics and Disney.

We’ve launched thousands of consumer targeted tech products across every product category from cell phones, PDAs and PCs to security software, online games and consoles. Over the last 20 years, our bilingual ability to turn speeds and feeds into glitz and glamour has been a key contributor to category firsts: launching the first consumer CDs to replace floppies (Broderbund) the first pen based computer (AT&T’s EO and Apple’s Newton), the first internet connected refrigerator (LG Electronics), the first large scale subscription based gaming service (Turner’s GameTap), the first digital photo service (Shutterfly) and the first mobile payment service of its kind (PayPal).

Some of the very products we’ve helped introduce into the marketplace now contribute to the increased complexities in effectively reaching target audiences today. As social media enfolds our culture and combines with new technologies and communications devices, PR practitioners are challenged to adapt quickly: audiences are more fragmented, consumers more sophisticated and demanding in their decision-making, and the channels of insight and influence they turn to change on a daily basis.

Where we excel is in our native ability to precisely segment, target and engage consumers – whether they are tweens, tech trendsetters, Moms, SOHOs or technophobes – using the full range of traditional and social media strategies. Attention spans now are short, cultural palates more demanding, and taste-making more democratic, meaning new sets of challenges for brands as they look to build awareness and equity and convert to purchase. You need a partner with experience, expertise and fluency in the modern media vernacular.