HOUR I – SEGMENTING THE BLOGOSPHERE
Panel: Social Media Club, Silicon Valley
(11:30-12:30)

• Learn how to categorize blogs, identify and engage influential bloggers, manage review programs and obtain positive results.
• Hear cases studies, including amazing tales of blog conversations that evolved into prime-time media.
• Panelists (as shown): Mike McGrath (moderator), Tony Obregon, Valerie Combs, Joel Postman

HOUR II – GOING SOCIAL! Strategies & Tactics

TRAINER: Jon Greer (12:30 – 1:00) Focus: Blogs/Wikis/Social Networks Campaigns and programs Evaluating and measuring success Optimizing the press center with RSS

TRAINER: Jeff Braun (1:00 – 1:30) Focus: Audio/Video Opportunities presented Crisis communications & reputation management Real world case studies

MORE: Additional information and content will be provided on search engine optimization by sponsor, Marketwire.

PRICE (Includes Lunch):

• Just $49 for PRSA Silicon Valley members ($69 non-members)
• And $59 for partners of the PRSA Silicon Valley (IABC, AMA, BMA, PRSA-SF, PRSA-EB)

LOCATION:
Microsoft: 1065 La Avenida, Mountain View, CA 94043 MAP/DIRECTIONS

AUDIENCE:
PR and Marketing Pros, Executives

REGISTER NOW! Space is limited.

SPONSORS:

Mike McGrath
VP Emerging Media, McGrath Power

Tony Obregon
Director of Social Media,
Cohn & Wolfe

Valerie Combs
PR Director, BuzzLogic

Joel Postman
Principal, Socialized

Brian Solis
Principal, FutureWorks

David Alston
Vice President, Radian6