A MEDIA TRAINING WORKSHOP
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Without constant practice, the officers will be nervous and undecided when mustering for battle; without constant practice, the general will be wavering
and irresolute when the crisis is at hand."
— Sun Tzu, The Art of War
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Your executive spokespeople can always be better trained and prepared for media interviews, right? Here’s an opportunity to send them to an easy and accessible mid-day training session where their media mettle will be put to task in a two hour hands-on workshop led by some of the sharpest minds in the news business!
Featuring special guest and speaker: Steve Yoder, Bureau Chief, Wall Street Journal
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Assisting Steve will be two world-class media trainers, Jeff Braun and Jon Greer.
Seasoned broadcast and print journalists, Jeff and Jon have trained CEOs
and other industry leaders in the fine art of effective interviewing for more than 20 years.
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Jeff Braun
Principal, Crucial Communications Group
Former broadcast journalist: CBS News
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Jon Greer
Principal, Jon Greer Consulting
Former print journalist: SF Chronicle and Mercury News
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Masters of the interview, Jeff and Jon will provide one-on-one media coaching
at all four PRSA Silicon Valley professional development events in 2008.
Space is limited – you’d better book now!
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When:
Friday, March 28 2008
11:30am to 1:30pm
(lunch included)
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Where:
The Cooley Café
Cooley Godward Kronish LLP
3175 Hanover Street, Palo Alto, CA 94304
www.cooley.com
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Admission is just $49 for PRSA Silicon Valley members
($69 non-members)
And $59 for partners of the PRSA Silicon Valley
(IABC, AMA, BMA, PRSA-SF, PRSA-EB)
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Course Content
- Interview dos and don’ts
- Handling the really tough questions
- Tips for effective for phone, in-person and video interviews
- Transparency, or how much to reveal and when to stop talking
- How to prepare messages, drive the interview and stay on message
- Making yourself “quotable” without sounding scripted
- Building relationships and becoming a valued industry source
- What to do and say in a crisis situation
- What to do if you are misquoted or misrepresented
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Click here to register for all four Media Training professional development workshops.
Learn More and Save!
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Pre-register for two, three, or even all four MEDIA TRAINING sessions (A $2500 Value!) — $49 ea (members), $59 ea (partners), $69 ea (non-members) — and get an additional 10 percent off each registration!
- FRIDAY, MARCH 28 — Media Training for Executive Spokespeople
Hone Your Skills (with how-to and practice sessions)
- FRIDAY, MAY 30 — Media Training for PR Pros Becoming Your Company's Spokesperson
- FRIDAY, JULY 11 — Guerilla PR Technology Practices & Working With Social Media
Optimizing the Press Center, Working with New Media and More
- FRIDAY, NOVEMBER 2 — Inside the Newsroom
A day in the life of reporters, editors, producers, anchors—even the cameramen.
How to write the news. How to be the news.
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