PR 2.0
PR 2.0 and social media tools are dynamic components of a larger communications strategy to enhance corporate reputation, cerate new voices, listen to the market and deepen consumer understanding and engagement with our clients’ brands. The imperative that must inform any successful PR 2.0 program is its effectiveness in engaging customers and consumers in a two-way dialogue -=- where they are empowered on a visceral level and evangelized around personal and deeply felt emotions, topics or ideas.
Our expertise includes:
- Managing corporate blogs and blogger relations
- Monitoring and updating Wikipedia presence
- Tracking corporations and brands in the blogosphere
- Monitoring competitor presence, influence and traction in the blogosphere
- Blogger Relations
As the growth of social media redefines how conversations happen with key constituents — customers, prospects, investors and partners, the nature of these inteactions change. From a one-way, controllable monologue to a two-way dialogue with multiple touch points and dispersed audiences. Social media is a powerful means to reach your audience, but can also backfire terribly if not done well. Social media has a different set of rules and players.
That's why Access is dedicated to offering the latest tools, technology and strategic counsel to help clients connect with stakeholders across the social media spectrum. Access is expert at helping our clients communicate with a variety of audiences, and we can help maximize your communications across the social media landscape, including:
- 2.0 Brand Audit
- Blog Strategy
- Blog Influence Rankings
- Blogger Relations
- Podcasts and Video Produciton
- Wikis Editing
- Social Networking/Community Building
- RSS Strategy
- 2.0 News Releases and Pressrooms
- Brand Monitoring and Crisis Mitigation
2.0 Monitoring and Measurement
We are experienced track conversations, reviews and positive/negative sentiment for brands, topics, competitors and partners across the social media ecosystem, including blogs, wikis, Del.icio.us, Twitter, social networks and embedded video.
- Brand Audit: Analyze current sentiment regarding client brand’s across the social media landscape.
- Blog Profiling: Target specific blogs based on our proprietary method for ranking blogs by “influence” using the Access Blog Influence Engine.
- Once we rank the most influential blogs relevant to a client, we provide insights about each blog and author, including author profiles, posting, linking behavior and topic mapping.
- 2.0 Monitoring: Using our technology partners, we can provide rich, Web-based graphical summaries of buzz surrounding specific search terms, issues, people, companies and brands.
- Twitter Tracking: The Twitoshpere is fast becoming a major WOM platform, so tracking consumer sentiment on this platform is critical. We can monitor and report on issues, people, topics, and brands mentioned on Twitter.
Featured Coverage
Access client WMS Gaming featured on CNN Headline News
