NetDeposit

Access began working with NetDeposit, a wholly-owned subsidiary of Utah-based Zions Bank, in 2005. The company had had almost no visibility since 2000, when the CEO had been instrumental in helping implement Check21. The federal law allows recipients of paper checks to create digital versions for settlement, thus eliminating the need for costly handling of paper instruments. Dark for years, NetDeposit had been quietly developing software that would let banks sell Remote Deposit Capture (RDC) services to businesses that were tired of transporting paper checks to the bank. But the Check21 story had expired and banking media were either retooling old payments stories or ignoring the space altogether.

Access Communications developed a three-phased approach to bring payments and NetDeposit back into the media spotlight. The outreach campaign to financial and business press re-introduced NetDeposit and RDC as a tool for banks to leverage against competitors. Leveraging customer success and CEO Danne Buchannan's visionary reputation as proof points, the Access team differentiated NetDeposit's value proposition from other financial services software startups.