Media Relations

Ongoing Editorial Liaison
"Smiling and dialing" will never go out of style. We do it better than most, pitching the right people at the right publications with stories framed within the right context to generate ink and pixels galore.

New Product Launches
We have taken dozens of new products from "pre-launch buzz" to "sizzling sales."

Executive Visibility
No empty suits allowed. We help business leaders stand out in the crowd. Whether it's booking and writing the keynote address for the right trade conference or arranging a CEO dinner with the analysts and journalists, Access helps build and polish reputations for companies and their leaders.

Product Review Programs
Combine stellar media contacts with aggressive media relations to yield a reviewer program that delivers real results. Access has the skill and experience to secure quality product reviews that convey key messages about a product or service to media, including trade, general consumer, online and broadcast. Access also has an organized tracking and reporting system, allowing clients an easy guide for viewing secured coverage, key messages conveyed and scores achieved.

Press Conferences
A press conference isn't just a typical press conference when done by Access. Access has the expertise to produce successful press conferences, teleconferences or Webcasts — from soup to nuts — to make the delivery of your news strong and impactful. Access has shaped press conferences with unique stunts and visuals, celebrities and other unique angles that inspired media attendance and more importantly, media coverage.

Press Tours
Access excels at media tours. From complex multi-city tours to pre-brief media and analysts under non-disclosure, to top ADI or regional tours to tours requiring multiple tracks, Access has the experience and media relationships to conduct press tours that always exceed expectations.

Video Production
An effective B-roll can show viewers of the 6 o'clock evening news how an otherwise obscure technology improves their daily lives. A red-hot sizzle reel can show a board of directors how management is moving the needle of public opinion and/or generating sales. Access Communications knows video production. The agency's staff can script, shoot and edit videos.

Trade Show Support
In the dog-eat-dog world of trade shows, it is critical to stand out in the crowd. Access can plan all communications surrounding trade shows to deliver great media results. Access offers a variety of trade show support services including media relations (press appointments, announcement strategy, pre-show buzz building tactics), speaking engagements (keynotes, panels) and events (press conferences, stunts). Access unleashes its "trade show hounds," whose expertise is bird-dogging those platinum media (who never pre-book appointments), to ensure that clients never miss coverage in that all-important CNN show roundup.

Corporate Events, Parties
From launch parties to partner BBQs to industry galas, Access Communications has a team of special events veterans who can make the most out of any occasion. Whether the goal is to generate media coverage or just "schmooze" with industry folk, Access can turn a germ of an idea into an event that's the talk of the town.