Influencer Relations
Want to turn your customers and partners into your evangelists? We can help you identify them, reach them, and organize them. By fostering user groups and industry advisory councils, we can turn your supporters into zealots for your cause.
Customer Relations Practice
A company's customer can be their strongest
advocate. For companies of all sizes, creating meaningful relationships with customers is an art. Access
takes customer relations one step further — we help our clients create customer evangelists.
When customers are truly thrilled about their experience with a product or
service, they become outspoken and positive promoters of a company. Access expands these existing
networks of natural buzz builders through working closely with our clients. Whether publicizing
customers for media stories or qualifying customers for a word of mouth marketing campaign, Access
considers the customer and client needs first. By developing communities of influencers that drive
sales, Access executes customer relations programs that benefit our client's bottom line.
Our customer relations practice includes the following programs, activities and materials development:
- Customer Testimonials
- Customer Success Stories / Case Studies
- Grassroots Marketing Programs
- Buzz Campaigns
- Comprehensive Qualification Process
- Event Planning
Employee Communications Practice
Achieving business goals and objectives
often hinges on the ability of management to engage, align and motivate their employee population.
Access works on our clients' behalf to ensure messages are positively received by all audiences –
including the audience that matters most – the employee base.
A successful employee communications program enables an organization to
function efficiently, by ensuring employees are properly informed and are recognized for what they
are: the most important asset to any organization. The benefits of a successful employee communications
program can include improved employee performance and commitment, improved management/employee relations,
and increased levels of job satisfaction, which reduces costly employee turnover.
Our employee communications practice helps organizations large and small map
and execute plans for internal communications needs surrounding crises, transitions and day-to-day business
initiatives such as:
- Mergers and acquisitions
- Public offerings
- Outsourcing / Offshoring
- Crises
- Litigation
- Leadership changes
- Reorganizations
- Corporate initiatives
- Rebranding
Our offerings include all the tools necessary for a successful
internal communications campaign:
- Manager Tool-kits
- Messaging, planning and strategy
- Executive Communications; speeches, written correspondence, presentations, etc.
- Newsletters
- Corporate videos
- Communications Hierarchy Modeling
- Awards and "Best Place to Work" submissions
- Tools to measure employee satisfaction, message penetration and understanding of business initiatives
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