Intuit FinanceWorks: Twitter, Serving a Purpose

While the debate continues around the societal implications of micro-blogging and what the right path to monetization is for Twitter, companies are increasingly recognizing its value as a real-time communications channel for engaging with customers, prospects, media and other influencers in more intimate ways. The key is to establish credibility and authenticity to ensure your dialogue is paying off on larger objectives. Read More

Stealthy Solar Start-up Finally Has Its Day in the Sun

Solyndra, a Fremont-based solar tech company, had developed a unique product: a solar panel comprised of 40 cylindrical modules that could harness sunshine at every angle of the sun’s trajectory. After three years in business they had significant funding and an increasingly robust sales pipeline: Solyndra was ready for its media debut. Read More

Intuit Sings a New Tune: Tommy Silk and The Jingle Generator

Web 2.0 has quickly ushered in PR 2.0, challenging PR practitioners to re-evaluate how we communicate with all of our clients' constituencies. While traditional PR tools are well known, the technologies and tools of social media are evolving and changing daily, enabling us to create campaigns that are unique, irreverent and, most importantly, non-formulaic. Read More

"The Access team has what it takes"

"The Access team’s extensive media relationships have helped Digg.com continue to expand its visibility into new realms as a top social networking site. With a big year ahead, we are confident that the Access team has what it takes to elevate our brand and communicate our mission to our key stakeholders…"

– Michele Husak, Communications Director, Digg

"A phenomenal group of professionals"

"…I am a huge fan of Access. I think they are a phenomenal group of professionals, and when combined with our strong internal team, it's just been a great match."

– Caroline Japic, Senior Director, Communications, Polycom

"Inspiring and really sharp"

"Our executives find the work of the Access designers inspiring and really sharp."

– Cassie Divine, Senior PR Manager, Intuit