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Flarion Technologies

The Challenge:

Flarion Technologies was an unknown start-up with no customers, no media following and no visibility in the mobile broadband market. While Flarion was being compared to other small start-ups, Qualcomm's EV-DO technology dominated coverage and attention and was the consensus leader. For Flarion to survive, the technology it invented, FLASH-OFDM, had to be seen by telecom executives as a superior choice over Qualcomm's EV-DO.

The Solution:

Access Communications created a three-pronged communications strategy and executed an aggressive media relations campaign that combined market education and news based on industry developments. The outreach leveraged trial deployments, differentiated FLASH-OFDM from other wireless broadband players on its technical advantages and educated the media about the key issues surrounding wireless broadband, including speed, latency and cost. By adjusting reporters’ attention on the real wireless broadband issues, Access was able to reset the media agenda.

The Results:

Within three years, Flarion was transformed from unknown to one of the most widely recognized start-ups in the industry, garnering coverage equal to its chief rival Qualcomm.

291 media placements in 2004 alone
13 feature stories profiling Flarion in Business 2.0, CNET, The Economist, Forbes, Financial Times, Investors Business Daily, Unstrung and Wireless Week.
80 stories in 2004 comparing Flarion / FLASH-OFDM to Qualcomm / EV-DO – up from 13 the previous year

In 2005, Flarion was the deal of the year in the telecom industry when Qualcomm agreed to acquire it for $600+ million.

In less than two years, Flarion’s profile was elevated from a marginal, largely ignored player to one of the most talked about companies in the industry.