Access Communications' knows consumer products public relations – from wine to nuts. Access has successfully generated product launch coverage for hundreds of new products, including:
Access takes an audience-based approach to our consumer PR efforts.
We segment the target audience and develop tactics to suit each audience. We have particular
expertise in reaching the following:
Mothers – From babiesrus.com to Leapfrog, Access knows the secret to tapping into mom's hopes and dreams for their children.
Tweens – Access stays in close touch with the tween girl market, through PR campaigns for tween retailers Limited Too and Justice, and previous work for Nickelodeon's everGirl brand.
Post-College Men – Access' years of expertise in video game marketing have given us deep insight into what guys want. We know how to turn technologies into the product on the top of every guy's holiday wish list.
Access employs a wide variety of tactics to reach these target audiences. These include traditional PR vehicles such as press releases
and media tours as well as 2.0 tactics from pitching blogs to creating podcasts and conducting guerilla marketing events and viral campaigns.
