Access Communications is a “power boutique,” large and knowledgeable enough to serve Fortune 500 clients, manage international accounts, and aggressively position our clients in a competitive space, but small and nimble enough to provide hands-on service to companies regardless of their size. We have extensive experience with major brand names, emerging growth companies, and start-ups. We create and execute a range of customized campaigns for our clients, including corporate and product positioning, company and product launches, media relations, executive visibility, special events and promotions, analyst relations, crisis communications and reputation management.

Our fundamental competency is a proven ability, demonstrated repeatedly over the last twenty years, to take complex and technical brand and product value propositions and effectively translate them into language easily digestible by the media and other stakeholders. We begin with the premise that success lies with how the message is articulated; we then construct campaigns that have critical objectives including:

• Developing compelling messages and corporate narratives
• Defining media engagement strategies
• Coaching company spokespeople to become quotable storytellers
• Building lasting and productive media relationships
• Utilizing social media tools to engage audiences and tell a client’s story
• Measuring PR programs and tying results to business impact

From our inception we’ve sought to work with “challenger” brands, with companies in pursuit of category leaders. These brands might be emergent competitors, organizations preparing for a major market makeover, or established companies poised for dynamic transformation. What attracts us is the challenge inherent in taking on the market leader: to design and execute on a media relations plan that reinvigorates our client’s relationship with the media, reengages with key industry and thought leaders, redefines its value proposition with customers, and dispositions and erodes market leader mindshare while building strong brand equity for our client.