Services

Strategic Communications

We excel at working with clients to craft, hone and bullet proof the right communications platforms, built around messaging designed to resonate with the full spectrum of a company’s important constituencies.

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Stakeholder Communications

We help your organization optimize its communications with stakeholders using focused programs and proven strategies aimed at increasing customer loyalty, demonstrating good corporate citizenship and attracting and retaining a motivated, high-quality workforce.

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Social Media

We help build social media tools that are dynamic components of a larger communications strategy to enhance corporate reputation, create new voices, listen to the market and deepen consumer understanding and engagement with our clients’ brands.

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Executive Visibility

We create, design and implement platforms that help shape senior executive profiles, to engage audiences in interactive dialogue about their vision for the future and the company’s strategic direction.

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Media Analytics

With every engagement, we believe we must be able to address – and answer – the question: what are we doing to help drive the business? The focus must be on outcomes, and answering the question: what happened as a result of our program or coverage?

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About

Crafting a Compelling Story

We excel at building compelling narratives around technology products and have a proven ability to differentiate our clients in the eyes of the media

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A Media Relations Powerhouse

We are a media relations powerhouse with strong relationships with critical tech reporters (in enterprise, networking, PC, software, IT trade and the channel), gaming media, and consumer reporters

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Technology is in our DNA

We know technology: CA Technologies, Siebel Systems, Trend Micro, Juniper Networks, Polycom, Apple, HP, SGI, Decru are just a few of the brands we’ve worked with

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Access = Social Media Savvy

We are social media experts, helping companies effectively reach and communicate with stakeholders across all digital platforms

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We Consistently Prove Our Value

We build measurement, analytics and accountability into every program and campaign so our clients can quantify the results of our programs

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Blog

What We’re Reading: Facebook Timeline Coming Soon, The Validation Society and more

Whether you’re in rain, shine or snow, we’ve braved the social storms to bring you the news that has Twitter all abuzz this week. Like it or not (pun intended), all Facebook users will get Timeline in the ‘next few weeks’ Face…

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Since Moses Came Down from the Mountain

Anyone paying attention on their morning train, bus, or subway commutes - at least anyone not staring into a tablet screen or lost in aural euphoria on their iPod – will notice that the aforementioned tablets are growing – scratch tha…

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What We’re Reading: Infographics, Facebook Passwords and more!

As the glitz and glam of the holiday season is long behind us and product launches and media tours launch into full gear, take a break from your busy day and dive into this week’s top stories! Priceline is dropping William Shatner, “The Priceline…

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Remember the Pinto! Launching Global Campaigns

Here’s the full text of a sidebar I just penned for PR News editor-in-chief Scott Van Camp on tips for successful global media outreach, for his upcoming article on LinkedIn and its Global Professional Buzzwords campaign—the most overused bu…

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VIDEO: Pam O’Brien of FITNESS discusses social media, the tablet and more

With the new year comes a renewed focus on fitness for many. So, it’s only fitting that Access recently sat down with FITNESS Magazine’s Executive Editor, Pam O’Brien, to discuss the ways FITNESS is growing by embracing social media…

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People spend more time on mobile than with print media: is your brand ready?

As  noted in our recent paper examining trends in media consumption and usage, tablets have rapidly become the ‘fifth screen’ and are an increasingly important channel for news distribution. In fact, a study by eMarketer found that U.S.

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Usually Confined to the First Draft of History, Journalists Predict the Future

Each year 400+ Silicon Valley PR types gather for PRSA’s annual Media Predicts 2012 event which, for the uninitiated, features top tech journalists sharing their predictions for the year ahead. This year’s all-star line-up featured Nick Bilton, J…

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